Hi, I’m Nicole, founder of NEDco, the Niche Experience Design Company.

The indie event planners are out there! They are to event planning as Sundance is to Hollywood, as Hobo Johnson is to Justin Bieber, and as Trader Joe’s is to Walmart.

I’m not saying there is anything wrong with Hollywood, Bieber Fever, superstores, or formal event planning, but there is something exciting about the untapped underground of the events industry and the power of niche gatherings.

We’re seeing this everywhere. Mass communication, mass marketing, and mass gathering are losing power to micro-influencers, hyper-targeted advertising, and tailored experiences.

NEDco is creating a community around unique, human-centric, knock-your-socks-off niche events. Our mission is to create space for these types of events and connect the people who make them happen.

If this excites you, let’s connect!