OVERVIEW:

Rather than an in-your-face sales event, the launch party for LIminal Yoga was a chance to introduce people to the studio’s vibe with a relaxing wellness garden party. 

Getting the vibe right is about all the little touches.

The flow of the event took people past lavender Italian sodas, to a clothesline of posters defining their mission and services, then to enter a drawing for fun local products, and finally to a cozy, intimate performance under the bistro lights. The evening ended with a studio tour, a sound healing meditation, and handmade tea bags. 

HIGHLIGHTS:

• Brand strategy

  Event flow mapping

  Print design & coordination

SIDE NOTE: To encourage future business, we designed business cards with a blank space and wrote “Free for 1 free yoga class!”